Our Story - Jorovi Skin™ – Joroviskin.com

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Our Story - Jorovi Skin™


At the forefront of Jorovi Skin™ stands a brand with a heart, a mission, and a story shaped by its founders, Roxy and Viviana Cerra. Their unwavering dedication to inclusivity, acceptance, and love has fostered not just a skincare brand but a family—a community that welcomes, celebrates, and embraces every individual for who they truly are.

The name Jorovi Skin™ crafted from a deeply personal tapestry, weaving together not just Roxy and Viviana's names but also the names of their cherished ones, some of whom have passed away. It stands as a testament to the power of love, unity, and the beauty inherent in every soul.

The bond the founders share with the LGBTQ+ community, nurtured through lifelong friendships and shared experiences, has fueled their commitment to more than just creating effective skincare solutions. It's about building a family that transcends traditional boundaries, encompassing customers, supporters, and friends united by a shared vision. In this family, stories of self-discovery, acceptance, and beauty weave together to form a rich tapestry of diversity and unity.

Jorovi Skin™'s ethos goes beyond its skincare range. Each product, carefully designed to cater to the diverse needs of the community, carries the spirit of acceptance and understanding. More than just offering skincare, the founders have created spaces for engagement, dialogue, and support, utilizing interactive social media platforms, community events, and authentic storytelling to cultivate a sense of belonging and solace for everyone.

Jorovi Skin™ represents a movement, driven by the passion of its founders to impact positively the lives around them. As the brand grows, it steadfastly remains a beacon of more than just skincare—it's a family that champions the beauty in every shade, every journey toward self-acceptance, and provides a nurturing environment for individuals to confidently reveal their true selves.

Under the guidance of its founders, Jorovi Skin™ embodies the power of love, the strength of community, and the boundless beauty of diversity. It stands as a testament that within the Jorovi Skin™ family, every story is valuable, every beauty is worth celebrating, and everyone has a place where they belong.